Fjällräven

A selection of work

← Portfolio

Company
Fjällräven

Year(s)
2021-2023

Postion(s)
Art Director (2022-2023)
Graphic Designer (2021-2022)

campaign selection.

Introduced the new Tree Kånken backpack made of a pine weave fabric created from reclaimed wood chips by concepting a layered, textural display incorporating both fabric and form to showcase both production and product.

FW 21 Tree Kånken Launch

large table collateral

additional collateral

a-frame sidewalk sign

front table and window display

Tasked with systemizing and illustrating the nine plus expedition series styles for in-store way-finding and organizing for customers to more easily digest the features and benefits of each style across the line.

FW21 Expedition Lineup Illustrations

illustrations

acrylic display

hanging display design

individual hanger designs

expedition lineup as featured in store and trade shows

Harkening back to Sweden’s roots, the holiday 2021 campaign features a lively illustration of Swedish holiday classics: the Dala horse, star anise, the Gävle goat, and St Lucia’s holly featured as a vinyl trim across all stores windows, in the gift guide, and digitally. illustrations by Emma Storm.

FW21 Holiday Window

Visually convey how a mid-layer can take you from the city, to the morning on a chilly trail, along a hike as the sun reaches hot overhead, to the windy elements atop the mountain across all store windows and in-store displays | illustration by Rayco Designs

FW22 Mid-layer Campaign

large table display

additional collateral

front table and window display

Back to schedules, alarms, homework, and routines. Kånken is the canvas that allows you to express who you are as you go back to school. How do you design your first day? We posed the question through a creative illustrated display mixing imagination and school supplies for window and in-store displays | illustrations by Shogo Ota

BTS 22 Campaign

large table display

medium + small cutouts

backpack hangtags

front table and window display

activations / tradeshows.

Nordstrom x Fjällräven Stuga Village

Takedown design across 11 Nordstrom doors throughout the US adapted from the main activation at the NYC 57th Street store and NYC event bag design showcasing a twist on plastic “thank you” bags as reusable “take care” totes | fabrication: Alexander Exhibits