Our exact 5-figure custom design process made yours
The
Website
Walkthrough
Bring your most strategic, authentic website from dreaming to reality with our 4-week self-paced immersive guide to transform your business while you create your website.
(Practical, step-by-step website making without the guesswork).
You’re not alone.
Building a website is not easy
If you’re asking yourself:
Where do I start?
How do I communicate everything I am?
What copy do I need?
How do I capture the right imagery for my brand?
Will I ever stop redesigning things?
Can I do this for myself?
Is this thing even on? *crickets*
Even as a full-time brand + web designer, I too struggled to truly communicate my brand vision and voice digitally even when being able to for my clients. I’ve helped dozens of makers, creators, service providers, shop-owners, and dreamers build their most authentic brands and websites.
Let me walk you through my 5-figure branding + website design process so you too can create your most strategic, original website.
Emma is very in-depth in her teaching! her course helped me dig deeper to have the best strategy and understanding of my audience possible. I know once I apply everything I learned, it’ll be a game-changer.
-Baylee, Baylee’s Place
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The power to make your dream website is within you, but you may be second-guessing the next steps to bring all your website dreams to reality.
🚨WARNING: This is a program you will actually want to finish🚨
What is the Website Walkthrough?
The blueprint to build your dream website
The strategy to get you there
The “how” in sourcing inspiration
The step-by-step on writing copy and finding imagery
The know-how on building your website
The go-live protocol to take your website from dreaming to reality
Taking Emma’s Website Walkthrough class was a game-changer for me. After 4 years of struggling to clarify my brand, this class helped me identify my differentiators, develop a visual identity, and build a website that truly represents my brand.
-Michelle, Culture + Strategy Lab
“
DIY, together
But Emma, what if I’m not a designer?
Okay, but you are a visionary.
This is for the inspiration, ideas for days, but not sure how to execute, squeal every time you get an inquiry or make a sale, thoughtful business owner who just always goes above-and-beyond, but isn’t quite sure of how they feel about their own website and brand.
All the love you feel for them, you deserve to feel for you in your brand.
We will take all your ideas and distill them into actionable steps to position your brand, choose those colors and type, write a homepage that converts, and more, more, more, all while building the *thing* instead of endless mood boards, mission statements, and to-do lists.
No more saying, “I’ll do it one-day.”
Who this is for:
🧐 The established business needing to review your *thing*:
A business of 3-5+ years wondering what you are needing to grow next, attract more clients, raise prices, and/or refine offerings and products.
😳 The “this *thing* is working” business:
A business of 1-3 years gaining traction with DIY or the same website and branding you guessed on from day one.
🤨 The “just start the *thing* already” business:
A seedling idea or business of any age operating with no website or branding, constant tweaking, or an “I-liked-it-so-it’s-mine” website & brand identity.
I am so grateful for how in-depth I was able to go with my branding and website. I don’t think it can get any better than this!
-Baylee, Baylee’s Place
“
What’s on the other side?
A website ready to take all your dreams to reality in 4 weeks
This is more than a how-to. It’s a mindset shift.
This walkthrough is made for my practical dreamers who wonder if they can really bring their *thing* into existence. Whether you’ve already started, are thinking about it one day or just know it’s time to take things up a notch, as a fellow practical dreamer I give you the permission to legitimize your dream.
I created this go-to, step-by-step walkthrough so you can just GO in your business.
If you’re feeling called to make a change in your business whether it be the work you do, money you make or how you share your talent — then keep on reading.
Emma is brilliant—her feedback, design expertise, and incredible resources made the process seamless. The clarity I gained on my brand was just as valuable as the website I created. Highly recommended (I’ve already shared it with several people!).
-Michelle, Culture + Strategy Lab
“
The Breakdown
Week-by-week
Daily guided video lessons and weekly workbooks to bring your most strategic, authentic website to life in just 4 weeks. Here’s a peek at what we cover:
Week 1/
The Strategy - position your brand
The psychological place you choose to build your brand in the mind of your audience in relation to other brands existing in the marketplace and the foundation of the who, what, where, when, why, and how of your brand to construct something that can only be yours, authentically.
Week 2/
The Facade - Design your website
The structure, aesthetic, and appeal of what you are building where your visual identity and brand strategy is infused and applied by intentionally selecting color, typography, and tone of voice to build your brand ecosystem.
Week 3/
The Content - copy and imagery
Like furnishing a house, how you use your digital space to organize, curate, and showcase what you do and offer to your audience through gathering copy, curating imagery, building out website page copy, and website concepting.
Week 4/
The House - Build your website
Let’s build! Get ready to go-live with steps for choosing your platform, building out your website, tying the visuals, content, and strategy together, and planning your launch. Yay!
Join the Course
Finish your website in four weeks with my exact 5-figure website & branding design process so you too can create your most strategic, authentic website.
Our next LIVE course will open: Fall 2025
Join today to take things solo and be invited to upgrade if you choose when LIVE doors reopen.
the solo track
Your website, your way. DIY your way with our signature curriculum for you to work through on your own and bring all your website dreams to reality.
Welcome, take a peek inside…
The Timeline
Daily, not dated. Four weeks of self-paced daily lessons:
Pre-week
welcome & settle in
Week 1
The strategy: Postioning
days 1-5
Week 2
The facade: Design
days 6-10
Week 3
the content: Offerings
days 11-15
Week 4
the house: Website
days 16-20
BONUS: Marketing Walkthrough
Plan your launch and share your new website with the world.
Please note if only the solo track is available we are not currently running The Website Walkthrough LIVE. If you join today, you will have the option to upgrade next time doors open to join us live for check-in calls, real-time Q+A’s, design discussions, and a personal design review with Emma
Hi, I’m Emma,
Welcome to all things emma made!
An observant creative with an eye for all things orderly and artistic.
I am a maker of brands, websites and marketing magic, here to help you bring your website dreams to reality.
When I am asked if I’d do anything differently in my business my only answer is: STARTING. Start today, with what you have and where you are because as if by magic, one day it suddenly becomes a whole lot more than you ever imagined. But you only get there by starting.
I started my *thing* back in 2016 nervously with a dream in one hand, and a lot of doubt about “how it could ever happen for me” in the other. My practical side kept getting in the way of my dreaming side. When one took the wheel the other always seemed to take the backseat. Fits of creating always led back to me working to pay my bills until one day I up and left my full-time Art Director role and finally believed I really could do my *thing* — making design dreams come true by unlocking the authenticity in my clients *thing* through one-of-a-kind brand and web design.
Why am I telling you this? Because you may have started your *thing*and that makes me really really excited, but you don’t love your website and that makes me really really want to help you fall in love with your curated corner of the Internet so you can stop worrying if it’s working for you and instead focus on your rad *thing* you do.
I hope to see you inside.
Things you may want to know and
FAQ’s
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You will receive access to all self-paced daily lessons on the course start date as outlined above and you will retain access to in your hub indefinitely.
For the live track only: The calls will take place during the 4 week period as outlined. Additionally, you will have access to submitting your design review during the submission window outlined in your hub.
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No, the solo track of TWW does not include a design review with Emma or have any live components. This is reflected in the lower price. However, you will be able to submit any questions you have inside our TWW hub and Emma will add to Q&A section of the portal.
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If you join today, you will have the option to upgrade next time doors open to join us live for check-in calls, real-time Q+A’s, design discussions, and a personal design review with Emma.
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This program is not platform specific and can be applied to any website building platform you choose. While no formal technical trainings will be provided, the backend of Squarespace will be explored in Week 4.
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No coding knowledge is required to complete this program and is optional to creating your website.
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Yes, if you have made it this far down to the FAQ's I am confident this program is right for you.
If you do not have a website that feels authentic and like it working for you to communicate with your audience what it is you do and how they can work with you then this program is the next step to finding total clarity and strategy in DIY creating the website of your dreams.
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This program is not a technical design or coding course and a basic understanding and/or dedication to learning the basics of designing on your chosen web platform is recommended. This program is not platform specific and can be applied to any website building platform. While no formal trainings will be provided, the backend of Squarespace will be explored in Week 4.
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First, practice! Platforms such as Squarespace, Wix, and Showit are intended to be beginner friendly with little to no code and many free resources exist online to learn the basics and develop a working knowledge or expertise in the platform you choose. Don't be discouraged! You can do it!
Second, while not a requirement, I recommend ilovecreatives Squarespace course for deep-diving the platform in a guided, goal-oriented way.
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The intention of this course is for you to know what you need to build your website in a strategic, authentic way. In this process, you will uncover profound insights about your business, industry, and path forward.
Second to this, you will have the design inspiration, color, typography, and brand vision exploration, copy outline, and site structure of your website on hand by working through each day's lesson to go ahead and build your website by week 4.
If at this time, you feel unable to execute the design of your website, don't be discouraged, know it is possible to learn the platform you choose and there is a curve in doing so. This may take days to weeks to months depending on your comfort in picking up new software.
If in building your website you are not satisfied with the result, consider sourcing a web designer to execute your website for you with all the incredible work you already put in.
Please note, as this is not a technical design program, inability to create your final website designs does not qualify for a refund.
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Due to the nature of digital goods and materials all sales are final. If for any reason after 90 days from the date of purchase and ability to show you completed all the lessons, work, attended calls, and asked questions, you are not satisfied, please do reach out to let us know how we can make things better.
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In our live track, all calls are recorded and will be available for replay. If you're unable to attend a call live, you will still be able to submit your questions inside our hub to be answered during the call.
Upon joining, you'll be given details inside our hub of the live call schedule to add to your calendar.
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Yes, please contact us with your questions via our contact form HERE. We're here to help you make the best decision for you and your website!
you can do this.
Why wait another day to legitimize your dream?
There are fewer things more beautiful than creating within the limitations of a vision. Your website is your little corner of the internet to curate to your taste, liking, and aesthetic. A place where you want your audience to come inside, and better yet stick around.
No longer say, “I will do it one-day”. Do it today with a step-by-step guide by joining The Website Walkthrough.
Even more love…
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"It was intense, in a good way. Lots of great activities to get crystal clear on my strategy and brand."
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"I was feeling good about my business and the work I was doing, and bad about my website, because it was a hodgepodge of images and ideas. The website is more fully aligned with my style and my business... I am really proud of the creativity that I leaned into during the Website Walkthrough."
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"So much was learned during the class. I loved the videos and worksheets which helped me get clear on my differentiators and brand position. I learned how to incorporate my unique style into the visual identity of the brand in a professional way."
Bet it all on yourself at least one time.
EARNINGS DISCLAIMER: While we make every effort to accurately represent all product reviews on this website and their potential for income, earnings and income statements made by E Storm Studio and its advertisers/sponsors are estimates only of what we think you can earn. As with any business, results may very and your level of success depends on things like effort, time, individual capacity, your pre-existing knowledge and experience. The level of success you experience is not guaranteed.